Challenge
A company specialising in sales to fitness supplement manufacturers was struggling to manage and update its lead information. With 150 existing customers and a list of 300 cold leads, the company needed to identify upsell opportunities for a new supplement technology. However, due to outdated information, they had to review all 450 leads.
The company installed Milda's HubSpot app.
Using Milda's HubSpot app, they selected the 450 leads and entered specific features to target manufacturers of particular supplements.
In just 15 seconds, Milda provided the following data for each lead:
Relevance Score: Each company was rated from 0-100% based on their relevance to the specific supplements.
Detailed insights: Information on each lead's activities related to those supplements.
Momentum Score: Companies were ranked as top-1% (very strong momentum/growth), top-5%, top-10%, top-25%, and top-50%.
Latest events: Key developments such as investments, new contracts, partnerships, hiring, and awards.
Lookalike leads: Additional leads offering similar products and services to those with high relevance scores.
From the 150 existing customers, the company identified 27 high-priority leads for immediate outreach.
From the 300 cold leads, 15 were re-qualified as high-quality leads worth pursuing, based on their relevance to the specific supplements and high momentum scores.
Fast qualification
A single business development representative was able to qualify all 450 leads in just 4 hours, resulting in a shortlist of 42 hot leads.
Re-engagement of cold leads
Milda identified that 15 leads had been mistakenly classified as cold, revealing missed opportunities that were now worth pursuing.
This case study demonstrates how Milda.ai's powerful data platform can quickly and effectively re-qualify leads, uncovering new opportunities and saving valuable time in the process.
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