Challenge
A SaaS provider approached Milda.ai with a significant challenge: they had a list of approximately 12,000 Swiss IT companies in their CRM, each representing a potential market for various products. However, they lacked an efficient way to differentiate these companies based on their offerings. The provider needed to determine which companies specialised in HR solutions, which provided customer service solutions, and what specific software they supported to target their marketing effectively.
Using the Enterprise plan, the company fed the URLs of the 12,000 companies into Milda's API, along with specific keywords/features related to HR and customer service solutions, as well as software.
Milda instantly returned detailed data for 82% of the companies, including:
Relevance Score: Each company was scored between 0-100% based on their relevance to the specified HR/customer service solutions and software.
Detailed insights: Information on each company's activities related to the targeted HR/customer service solutions and software.
Momentum Score: Companies were ranked as top-1% (very strong momentum/growth), top-5%, top-10%, top-25%, and top-50%.
Latest events: Key developments such as investments, new contracts, partnerships, hiring, and awards.
Lookalike leads: Suggested additional leads offering similar products and services to those with high relevance scores.
For 10% of the companies, Milda automatically enriched the data within 24 hours.
For 8% of the companies, their websites were offline.
The SaaS provider's business development team used Milda's data to qualify the leads. Only 6% of the companies had the required product/service features and good momentum, allowing the team to instantly dismiss 94% of the companies as irrelevant or lacking momentum.
From 12,000 unqualified leads to a hyper-focused campaign in 1 week
Milda.ai enabled the SaaS company to segment its CRM effectively, allowing it to launch highly targeted email and telephone marketing campaigns within just one week.
2x more calls made
With the time saved from instantly qualifying leads, the business development team was able to double their outreach efforts, making significantly more calls.
This case study highlights how Milda.ai’s powerful data enrichment and segmentation capabilities can transform an overwhelming list of unqualified leads into a hyper-focused marketing campaign, doubling outreach productivity in the process.
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