Challenge
A lead generation agency was tasked by a client to qualify a CRM database of 1,200 leads. The client was specifically interested in identifying heavy-duty vehicle resellers in the US. Traditionally, the agency would have involved three data assistants, each processing 100-150 leads per day, resulting in a total of 90-100 hours of work over 3-4 days. Instead, they decided to test Milda.ai.
The agency installed Milda's HubSpot app.
Using Milda's HubSpot app, the agency selected the 1,200 leads and entered the keyword 'heavy-duty vehicle reseller'.
Within 15 seconds, Milda provided the following data for each lead:
Relevance Score: Each company was scored between 0-100% based on their relevance to the keyword.
Detailed Insights: Specific activities related to heavy-duty vehicles for each lead.
Momentum Score: Companies were ranked as top-1% (very strong momentum/growth), top-5%, top-10%, top-25%, and top-50%.
Latest Events: Key developments such as investments, new contracts, partnerships, hiring, and awards.
Lookalike Leads: Suggested additional leads offering similar products and services to those with high relevance scores.
Using the data and insights generated by Milda, the agency completed the lead qualification:
8% of leads had websites that were offline.
75% of leads had a relevance score of 0%, indicating no connection to heavy-duty vehicles.
The agency focused on the 17% of leads with a non-zero relevance score, utilising detailed insights, momentum scores, and events data for further qualification.
5% of leads were qualified as high-quality leads and forwarded to the client.
Reviewed and added 30 high-quality lookalike leads not originally in the client's CRM.
85% reduction in time spent qualifying leads
The task was completed by a single data assistant in just 16 hours, compared to the 90-100 hours initially estimated. 83% of the leads were instantly dismissed, and for the remaining 17%, the necessary sales intelligence was readily available.
50% more high-quality leads identified
Milda suggested 30 additional high-quality leads that were not part of the original 1,200, significantly enhancing the client's lead pool.
Thorough and consistent qualification process
For each qualified lead, Milda provided specific sales intelligence, ensuring effective and targeted outreach.
This case study illustrates how Milda.ai's platform drastically reduces the time and effort required for lead qualification while increasing the number of high-quality leads, resulting in a more efficient and effective process.
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